Lead UI Designer shaping intuitive products & interaction systems.
I’m Archana Basu — Lead UI Designer specialized in UI/UX Design, Interactive Systems, and Scalable Component Architecture. 20+ years delivering considered outcomes for tech leaders.
Featured Case Studies
iSale — Empowering Local Merchants
Designing an end-to-end mobile sales ecosystem enabling local store owners to launch a digital storefront and manage POS inventory in minutes.
KS — Tactile Print & Eco-Packaging
Creating a tactile print architecture, Pantone color-calibrated brand guidelines, and sustainable luxury packaging collateral.
Core Expertise
Digital Interface Design
Pixel-perfect mobile and web interfaces crafted with systematic precision, responsive typography, and clear visual hierarchy.
User Experience & Strategy
Transforming complex business challenges into intuitive user flows, structural wireframes, and validated usability prototypes.
Component Architecture
Token-driven component libraries in Figma and CSS that accelerate engineering workflows and guarantee brand consistency.
Micro-Interactions
Crafting micro-animations, state transitions, and subtle UI state changes that elevate user delight without performance lag.
Graphic & Print Systems
Visual identity systems, Pantone color calibration, luxury packaging, and production-ready print collateral.
Inclusive Standards
WCAG AA/AAA compliance, accessible contrast ratios, and empathetic keyboard navigation for universal usability.
Design Process
Research & Strategy
Deep-diving into stakeholder goals, user interviews, market landscapes, and usability bottlenecks to frame the core design challenge.
Wireframe & Flow
Mapping user flows, structural information architecture, low-fidelity wireframes, and interactive click-through prototypes.
Visual UI & Motion
Crafting pixel-perfect design tokens, high-fidelity UI screens, interactive glass components, and seamless micro-animations.
System & Handoff
Delivering comprehensive Figma design systems, component guidelines, and developer-ready specs for flawless implementation.
About Archana Basu
I am a Lead UI Designer and Product Strategist with over 20+ years of experience building digital products for high-growth tech upstarts, non-profits, and global brands.
My work focuses on striking the ideal balance between functional clarity, modern aesthetic elegance, and inclusive standards. Every pixel, layout choice, and component interaction is designed with intention.
Whether leading cross-functional design teams or building hands-on Figma component libraries, I bring strategic empathy, precision interaction design, and clear documentation to every project.
Client & Peer Testimonials
“Archana transformed our complex merchant platform into an intuitive mobile masterpiece. Her attention to interaction details and UI aesthetics is second to none.”
“Working with Archana on our brand identity and print packaging was an absolute joy. She combines high-end visual elegance with rigorous production standards.”
“Archana is a rare Lead UI Designer who bridges the gap between vision, accessibility, design token engineering, and futuristic 3D WebGL experiences.”
Let’s Build Something Considered
Have an ambitious project, a lead design role, or a design system challenge? Feel free to reach out.